EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, that encompasses deceptive practices aimed at fabricating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosys

Banner ads are a prevalent form of online advertising that typically appear at the bottom of web pages. These square advertisements present image-based content to attract target customers. Banner ads are known for their extensive visibility and ability to consistently market products or businesses. They often incorporate appealing designs and engag